Analytics and Reporting

Understanding your group's activity helps you make better decisions and grow your community. This guide covers the analytics and reporting tools available to group leaders.

Accessing Analytics

1. Go to your group page
2. Click Analytics or Dashboard
3. View your group's performance metrics

Group Overview

Member Metrics

Track your membership:

• Total Members - Current active member count
• New Members - Members who joined recently
• Member Growth - Trend over time
• Pending Requests - Awaiting approval (private groups)

Membership Retention

For paid groups:

• Active Memberships - Currently paying members
• Cancelled - Members who cancelled
• Retention Rate - Percentage who renew
• Churn Rate - Percentage who leave

Event Analytics

Event Performance

See how your events are doing:

• Total Events - Events created this period
• Total Registrations - RSVPs across all events
• Average Attendance - Typical turnout
• Capacity Utilization - How full your events get

Popular Events

Identify what works:

• See your most registered events
• Compare attendance rates
• Find patterns in popular event types
• Use insights for future planning

Event Trends

Track changes over time:

• Registration trends by month
• Seasonal patterns
• Growth or decline in participation
• Impact of pricing changes

Financial Reports

Revenue Overview

For paid groups and events:

• Total Revenue - All money collected
• Membership Revenue - From membership fees
• Event Revenue - From event registrations
• Average Transaction - Typical payment amount

Revenue by Source

Break down where money comes from:

Source	This Month	Last Month	Change
Memberships	$X	$Y	+Z%
Events	$X	$Y	+Z%
Add-ons	$X	$Y	+Z%

Payment Status

Track payment health:

• Successful payments
• Failed payments
• Pending payments
• Refunds issued

Scholarship Invoice Reports

Invoice Metrics

Track scholarship activity:

• Invoices Generated - Total created
• Total Value - Sum of all invoices
• Submission Rate - Percentage submitted by parents
• Approval Rate - Percentage approved by providers

Status Breakdown

See invoices by status:

• Pending
• Submitted
• Approved
• Paid
• Rejected

Usage vs. Plan

Monitor your subscription:

• Invoices used this month
• Plan limit
• Overage charges (if any)
• Suggested plan based on usage

Engagement Metrics

Member Activity

Understand member engagement:

• Active Members - Members who've logged in recently
• Event Participation - Percentage attending events
• Feed Engagement - Posts, comments, reactions
• Notification Open Rate - Email engagement

Communication Effectiveness

Track how well your messages reach members:

• Announcement open rates
• Click-through rates
• Response rates
• Optimal posting times

Export and Reports

Export Data

Download data for your records:

1. Go to Analytics > Export
2. Choose what to export:
   • Member list
   • Event registrations
   • Payment history
   • Scholarship invoices
3. Select date range
4. Choose format (CSV, Excel)
5. Download

Scheduled Reports

Set up automatic reports:

1. Go to Analytics > Scheduled Reports
2. Choose report type
3. Select frequency (weekly, monthly)
4. Add recipients
5. Save

Reports are emailed automatically on your schedule.

Using Analytics Effectively

Identify Trends

Look for patterns:

• Which days/times get most registrations?
• What event types are most popular?
• When do members typically join?
• What causes cancellations?

Make Data-Driven Decisions

Use insights to improve:

Low Event Attendance?

• Try different days/times
• Adjust pricing
• Improve event descriptions
• Promote earlier

High Membership Churn?

• Survey departing members
• Add more value
• Improve communication
• Address common complaints

Low Engagement?

• Post more frequently
• Try different content types
• Ask for member input
• Create more interactive events

Set Goals

Use analytics to set and track goals:

• "Increase membership by 20% this year"
• "Fill 80% of event capacity on average"
• "Reduce membership churn to under 10%"
• "Generate 50 scholarship invoices per month"

Privacy Considerations

What's Tracked

Analytics include:

• Aggregate group data
• Event performance
• Payment information
• Member activity patterns

Member Privacy

• Individual member behavior is not exposed
• Personal information is protected
• Data is used only for group management
• Compliant with privacy regulations

Comparing Periods

Time Comparisons

Compare performance across periods:

1. Select current period
2. Choose comparison period
3. View side-by-side metrics
4. See percentage changes

Example:

Metric	This Month	Last Month	Change
New Members	15	12	+25%
Events	8	6	+33%
Revenue	$450	$380	+18%

Troubleshooting

Data Not Showing

If analytics aren't displaying:

• Wait 24 hours for new data to process
• Check your date range selection
• Ensure you have the necessary permissions
• Try refreshing the page

Numbers Don't Match

If data seems incorrect:

• Verify date ranges match
• Check filter settings
• Note that some metrics update in real-time, others are batched
• Contact support for discrepancies

What's Next?

1. Create more events - Act on your insights
2. Manage members - Grow your community
3. Send announcements - Engage your members